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AFIL experience as ADMA Advisor

Let’s learn from the Lombardy Intelligent Factory cluster approach toward ADMA short term pilot action.

In which ADMA short term pilot services have you already been involved?

AFIL started its experience as ADMA advisor promoting the short scan through different channels we access to in our organization.
This promotion has been done through bi-lateral meetings, events and dedicated articles on targeted newspaper and magazines. We also spread the initiative within other EU project consortia presenting the methodology and inviting other partners to spread the short scan to companies.

Based on our experience, the presentation of the initiative to targeted meetings and events has been the most successful way to gather the interest of SMEs. Of course, after this preliminary presentation we always followed-up interested companies with bi-lateral meetings to let them understand more in details the ADMA methodology. Bi-lateral meetings have been also fundamental for us, as advisor, to get in contact with the companies and acquire more information on their needs and objectives. Thus, allowing us to identify the right candidates for the ADMA long scan.

This was exactly what happened with two of our associates invited to conduct the long scan and which are now involved in ADMA Pilot actions Feragame, a very small companies operating in the field of WEEE – Waste Electrical and Electronic Equipment treatment and Gualini Lamiere International, a medium enterprise in the metal sheet sector.

What are the advantages of using the ADMA methodology? Why?

Get SMEs into action mode is one of the main advantage that ADMA methodology can bring to companies. Indeed, thanks to ADMA quick scan we are making companies aware of their potential and their weaknesses making sure they understand the way forward.

Then, the decision of embracing the long scan and going through the entire ADMA path, is the signal that the company is convinced and committed toward the initiative and it is ready to be supported in the transition to FoF, relying on the advice of experts. In particular, during the feedback sessions, we have the important role of being inspiring for companies, supporting them in finding the best solution to achieve their goal.

Thanks to its communities and to learning networks events, ADMA is also an opportunity to exchange and disseminate best practice around Europe, making companies aware of successful applications implemented by other or even letting them more keen to share their success and best practice with other stakeholders.

Which benefits SMEs want to get from the services provided within ADMA?
What are their real needs? Why?

There are many benefits and SMEs is expecting to receive form ADMA services. First of all an reliable, affordable and shared toos that can help in discovering their weaknesses and needs. Then, another value they want to get form us is the possibility to get connected with the right expert that can support them in the implementation of their short term projects and, in parallel, being supported in building a longer term view. This, of course, will be translated into operative suggestions and concrete actions as soon as possible.

In general, funding is not always the main priority. Companies can access their own
resources to invest in promising projects, if no public funding is available.

What will be the focus of your ADMA advisor work the coming months?

In the upcoming month AFIL will concentrate its effort in the development of Transformation plans and the creation of an “expert repository” listing, for each Transformation Area, people, articles and sources of knowledge and competences which can be shared with companies in the Transformation plans.

In doing this we will strongly rely on the community of ADMA advisors, which are always a source of inspiration and exchange of good practice. The experts databased filled by the different advisors can also be an extremely powerful tool to be used to match specific companies needs with competences and skills of experts in a EU framework.

What’s your advise towards SMEs that didn’t step in yet?

Since each company has diverse internal dynamics and needs and a different approach toward innovations and change, as advisors we need to know in advance (or understand since the first meeting) the objective of the companies we are supporting. We need to be careful in highlighting ADMA benefits according to their preferred aspects:

  • Visibility-Networking
  • Support toward growth
  • Self-consciousness

What’s your advise to other ADMA advisors?

Firstly, get confident with the methodology to be able to explain the whole process and outputs to the companies. Secondly, go deeply through the scan questions to be able to manage the discussions during the meetings in a more informal way, not going through the questions one-by-one.
However, being companies really demanding and expecting concrete actions since the beginning, we are still asking ourselves what is the way to transfer and communicate them the real added value, making the Transformation Plan a strategic document?

Authors: Roberta Curiazzi & Marzia Morgantini

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