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Find out more about Huninno, our 100th ADMA Supporting Organisation!

In March 2020, the number of ADMA Supporting Organisations reached 100! Our nº 100 is Huninno Association and we met them to know a little more about their organisation. They accepted to share with us some insights on what made the Hunnino Association a successful initiative.

What work have you been carrying out with SMEs so far?

HunInno Association was created as cooperative action of Regional Innovation Agencies in Hungary therefore it coordinates innovation projects and fosters cooperation for digitalisation in Central Europe. Digital Innovation Hubs – as important partners in provision of digital skills – can help us in bringing advanced technologies towards SMEs. Cooperation with IQ Kecskemét – that is ADMA supporting organisation as Digital Innovation Hub in Kecskemét – has been especially fruitful because we jointly organised the participation of KE-VÍZ at the ADMA Learning Network event in Ghent in 2019 and presently we work together with KE-VÍZ to share their experience among the SME members of MIÉNK Cluster in Kecskemét as well as among SMEs via the BRILLIANT cluster excellence project.

Do you have specific advice about how to support SMEs during COVID times?

Experience of successful companies show that economic crisis always calls for special measures that can make the company stronger if implemented wisely. The current challenges that social distancing places on companies can result in quicker implementation of digitalisation of services therefore the long-time effects can be beneficial to the competitiveness of SMEs. Companies should look beyond the current difficulties in order to get prepared for the „new normal” situation which will be experienced at the re-start of economic activities and ADMA can provide professional help to this process.

Can you tell us a bit more about the Hackaton? What were the main results?

The negative effects of the virus on the economy makes business operations even more challenging than usual therefore innovative solutions are even more necessary than before. One logical response was the specialised hackathon „Hack the Crisis” which was first started in Estonia and it soon became an international initiative. The Hungarian Hack the Crisis event took place at 3rd-5th April and the 48 hours of joint effort of the participants resulted in various projects that help the fight against the negative effects of COVID-19. Cooperation for dissemination of project results among the international community has been created by Digital Innovation Hubs from Katowice in Poland, from Kecskemét in Hungary and from Varna in Bulgaria which is open also for other partners to join.

Are you planning to involve SMEs in the ADMA pilot? If yes, what will be the focus of your ADMA work the coming months?

The virus threat should not make us forget that climate change is still a big challenge for Europe therefore strategic response should address both short-term and long-term considerations. Intelligent Cities Challenge is one of those European initiatives that can help cities to become central nodes in addressing social and economic challenges. Consequently, HunInno intends to bring together the experts in Hungary who can help SMEs to work out “smart” solutions for the “cities of the future” and ADMA can contribute to this process by enabling SMEs to become Factory of the Future as “centres of excellence” of responsible innovation – both socially and environmentally – in European cities. The virus threat should not make us forget that climate change is still a big challenge for Europe therefore strategic response should address both short-term and long-term considerations. Intelligent Cities Challenge is one of those European initiatives that can help cities to become central nodes in addressing social and economic challenges. Consequently, HunInno intends to bring together the experts in Hungary who can help SMEs to work out “smart” solutions for the “cities of the future” and ADMA can contribute to this process by enabling SMEs to become Factory of the Future as “centres of excellence” of responsible innovation – both socially and environmentally – in European cities.

HunInno’s mission for 2020 is to make the ADMA scan methodology an integral part of economic development support in Hungary for the 2021-2027 period because it can provide tangible help to SMEs in all European regions.

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